The Midlands Engine will promote the region as a great place to live, visit, learn and work, and develop a regional branding proposition to strengthen our reputation across global markets.

The cities, towns and landscapes of the Midlands boast unique and diverse identities dotted with reminders of the region’s rich heritage.

We want to shape our region as a great place to live, visit, learn and work, attracting more businesses, investment and tourists.  We boast an excellent quality of life, with two UNESCO World Heritage Sites, 60 historic houses, the National Forest and the Peak District.

The next few years will also see some landmark events in the Midlands. 2020 is the 400th anniversary of the crossing of the Mayflower Pilgrims to the New World, Coventry will be the UK’s City of Culture in 2021, and Birmingham will host the 2022 Commonwealth Games.

The tourism and cultural assets of the Midlands contribute over £8 billion a year to our economy and act as a powerful magnet.  As the UK’s transport hub, with excellent international connections, over 90% of the UK population within four hours travel time to the Midlands. We provide unrivalled access to diverse cities, areas of outstanding beauty and a region steeped in art, history and culture.

We also have a pressing need to boost the supply of new homes to attract and retain the dynamic, skilled and flexible workers needed to fill jobs and continue to drive productivity and growth.  Midlands Engine is therefore committed to unlocking housing growth, with at least 600,000 new homes over 15 years – helping to shape more great places.

The Strategic Programme Group for Midlands Engine Tourism Sector terms of reference can be found here.

For more information contact

Midlands Engine
Midlands Engine