The Midlands Engine will develop a regional branding proposition with the aim of strengthening our reputation across global markets and support UK economic growth prospects in an internationally competitive environment.

We will promote the region’s strengths, assets and investment opportunities to key domestic and overseas target audiences. Our work will focus on sectors that provide the greatest opportunity to attract inward investment.

A consumer-focused campaign for the visitor economy will promote the highlights of the Midlands, including our heritage, culture, sport and food and drink offer.

We will attend international exhibitions and business tourism events generating leads that will drive overseas business footfall and visitor expenditure.

We will undertake a series of trade missions to target geographies sending the message that the best investment in Britain is investment in the Midlands.

Branding and promotional activity will be focused on sectors where the Midlands already boasts considerable expertise; advanced manufacturing; transport technology; food and drink; healthcare and life sciences; energy; creative, digital and design; and business, professional and financial services.